Games

PLAYSTUDIOS announces the acquisition of Brainium, a popular mobile casual game studio

The award-winning developer of free-to-play mobile and social video games that give gamers tangible rewards, PLAYSTUDIOS, the maker of the playAWARDS loyalty program, in the present day introduced the acquisition of Brainium, a famend writer of casual video games. The acquisition will value $70 million upfront, with the remaining $20 million contingent upon Brainium’s success from the deal’s closure by means of December 31, 2022.

PLAYSTUDIOS continues to diversify its game portfolio with the acquisition of Brainium

The acquisition expands PLAYSTUDIOS’ best-in-class game portfolio with a big selection of well-known casual video games, together with Solitaire, Spider Solitaire, Sudoku, and Mahjong, and greater than doubles the firm’s common day by day energetic customers, extending the attain and growing the attraction of its playAWARDS platform to gamers and rewards companions.

The acquisition of Brainium brings a suite of thoughtfully designed and extremely partaking casual video games to PLAYSTUDIOS. It additionally additional diversifies our enterprise by complementing our largely in-app-purchase (IAP) based mostly income mannequin with a significant quantity of promoting income.

Andrew Pascal, founder and CEO of PLAYSTUDIOS

The management group and model identify of Portland-based, enthusiastic game designers and engineers Brainium will stay as half of PLAYSTUDIOS. Since its founding in 2008, Brainium has constructed a stable status for creating enticing and motivational video games in addition to for releasing purposes that set the normal for person retention, engagement, and profitability. Currently, Brainium has 10 distinctive video games out there, reaching 2 million energetic customers each day and round 5.5 million energetic customers every month.

PLAYSTUDIOS is the perfect home for Brainium as we enter this next phase of growth,” mentioned Scott Willoughby, Chief Operating Officer of Brainium Studios. On Thursday, October 13, 2022, at 8:30 a.m. Eastern Time, PLAYSTUDIOS held a convention name and audio webcast to undergo the transaction.

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