Games

Miniclip acquires Sybo, the publisher behind Subway Surfers

On the eve of the tenth Anniversary of Subway Surfers, Miniclip formally acquired the famend publisher, Sybo. The particulars of the deal haven’t been made public but, however the deal is an indication of consolidation in gaming. Keeping in thoughts the recognition and large entry of Subway Surfers throughout the world, it’s protected to imagine that the deal could be very large.

The deal brings Miniclip and Sybo along with a view to ship higher video games worldwide

Since its launch in 2012, the infinite cellular runner recreation has been downloaded about 3 billion occasions. The recreation has elevated its lively person base from 20 million a day to 30 million in the final 18 months. While each firms are personal, Sybo CEO, Mathias Gredal Nørvig mentioned, “the acquisition deal is the biggest in European mobile games so far. This has been possible because the team has constantly managed to get users to come back to the game”.

Nørvig additionally mentioned “It is indeed monumental. The founders have been proud of what they managed to accomplish with Subway Surfers becoming the largest game, seeing how the market kept downloading, how the players kept loving, how the fans kept coming.” Miniclip additionally has a really large lively person base which is round 70 million a day, Miniclip’s numbers will now develop past Roblox’s due to this deal. 

Miniclip Portugal Studio, Miniclip 21st anniversary
Image by way of Miniclip

Saad Choudri, Miniclip’s CEO, mentioned “Sybo is one of the jewels of the mobile gaming industry in terms of an IP generated from a mobile-first gam.,” He additionally added that each Miniclip and Sybo share the similar aim of prioritizing Audience Engagement which helps them create the world’s hottest video games and this deal will solely strengthen the drive to supply higher video games to customers throughout the world.

Sybo’s Subway Surfers has already damaged many data globally

Sybo was based in 2010, by Danish Animation college graduates, Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. Subway Surfers was co-developed with Kiloo, a well-known Danish video games publisher. Since its launch in 2012, Subway Surfers has been consistently introducing new content material and has been growing an lively person base round the recreation.

Subway Surfers was additionally the first recreation to cross a billion obtain mark on Google Play and boasts the title of the most downloaded cellular recreation. Subway Surfers additionally topped the Apple App Store charts in 50-plus international locations and was the primary downloaded recreation in 20 international locations by the finish of the first week.

Subway Surfers cover
Image by way of SYBO Games

In 2020, Sybo utterly took over the publishing position, and now Subway Surfers is totally revealed by Sybo and the firm continues to introduce time updates and new content material to the recreation. Gredal Nørvig mentioned,

If you have a look at Subway, from three years in the past to what it’s right now, it’s a very completely different recreation. What folks generally don’t notice is that you’re placing the effort, the growth assets, the time, and all the pieces else that it’s essential to make a brand new recreation into what could be one function right into a pre-existing IP like this.

Miniclip can be a globally well-known firm based in 2001. The firm is now majority-owned by Tencent and has developed a few of the most downloaded video games in the business. It has an viewers base from 195 international locations who get pleasure from the video games library of Miniclip with greater than 60 video games. Both Miniclip and Sybo have a number of new video games which can be prepared for launch this yr, and now as Miniclip has acquired Sybo, the new acquisition deal brings these extremely acclaimed firms collectively and is certainly in pursuit to create new milestones. 

What are your ideas on the indisputable fact that Miniclip has acquired Sybo? Let us know in the feedback under!

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